Join us on a journey through the fascinating evolution of the KissCam, an iconic feature that began as a spontaneous entertainment moment at an LA Dodgers game in the 1980s. We sit down with the legendary father-son duo, Dana and Alex, who have taken the KissCam from a simple live stadium shot to a globally recognized brand. Dana shares the serendipitous moment at a Denver Nuggets game that inspired him to secure the KissCam trademark, recognizing its potential to capture moments of love, confidence, and fun beyond the arena. Listen in as we explore the brand's growth, including the development of a mobile app and a patented contest platform, all aimed at bringing the KissCam magic to people's hands worldwide.
In our conversation, we also discuss KissCam's exciting international expansion, thanks in part to Alex's tech-savvy innovations. The brand has made significant strides through partnerships, including collaborations with figures like Danny Morrison in the cricket world and campaigns for the Indian Premier League. Discover how KissCam's branding has extended its reach to countries such as Japan and Malaysia, where innovative photo booth experiences continue to capture hearts. We also touch on the challenges faced in protecting the KissCam trademark globally, as its popularity soars and requires negotiation with unauthorized users.
Finally, we explore an exciting collaboration between KissCam and Virtue Beauty, unveiling a new line of lip glosses and highlighting the brand's aspirations for global success. We share our thoughts on building a legacy brand that transcends its origins and offer advice to entrepreneurs about the importance of patience, networking, and adaptability. Dana and Alex reflect on their personal journeys, underscoring the importance of passion and persistence in achieving success. Tune in to discover how the KissCam is evolving into a movement that connects people worldwide with joy and love.
Connect with Dana:
Website: www.kisscam.com
Instagram: @thekisscam
Connect with Brooke:
Website: www.brookeberndt.com
Instagram: @brookeberndt.businesscoach
Facebook: Brooke Berndt
Stand Store: www.stan.store/brookeberndtbusinesscoach
Shop: www.virtuebeautyco.com
