For this episode, I welcomed a good friend and creator of the best meat sticks on the market, Trevor Gibbs. We met at last year's Keto Con and discovered we have a ton in common. He sent me a sample of his meat sticks and I was hooked. It was great to chat with him on the podcast and I know you'll enjoy this episode as well.
What you'll hear:
- Trevor's backstory and how we met (1:47)
- Rebranding and market strategy (5:16)
- Product development and quality assurance (11:28)
- Challenges of food production (29:53)
- The importance of hunting and the regenerative movement in the keto and low-carb space (30:11)
- Preparing for fatherhood and the benefits and challenges of having children at different stages in life (41:27)
- Excitement for the upcoming hunting season and planning for outdoor cookouts and events (46:52)
- Business growth and marketing (56:53)
- The importance of documenting your journey (59:30)
- Our future collaborations and hunting trips (1:04:25)
Where to learn more:
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