In this episode, Mike Daum, Chief Marketing Officer of Golden 1 Credit Union, shares his fresh perspective on driving change at one of America's largest credit unions. As a recent addition to the $20B+ institution, Mike offers unique insights on modernizing a 91-year-old organization while preserving its core values.
Key topics from our conversation:
- Transitioning from traditional banks to the credit union market
- The shared vision and mission of serving the community and meeting financial needs
- Modernizing marketing functions and the martech stack
- Balancing change and modernization with the Golden 1's legacy
- The critical role of data strategy and personalization
Listen in to learn:
- Navigating alignment and the interconnected roles within larger organizations
- The strategic effort to evolve marketing technology with a focus on speed, efficiency, and impactful data insights
- Strategic approach to physical branch expansion in a digital age
Whether you're in financial services or interested in modern marketing strategies, this episode provides valuable perspectives on managing change in today's market.
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