Richmond Griner of Wag Works chats with Austin Castorena, founder of Lasso, about his recent pivot into entrepreneurship in the pet industry while continuing to apply his electrical engineering background. Austin shares the story behind developing Lasso’s first product, Link — a voice-recognizing, vibration-based dog collar designed for training. While the initial feedback wasn’t what he had hoped for, Austin emphasizes the importance of connecting with potential customers, learning from diverse perspectives in pet care, and embracing the iterative process of product development. He also highlights how simple conversations at dog parks have proven invaluable in shaping Lasso’s direction. This insightful episode is a must-listen for anyone interested in innovation, entrepreneurship, and the future of pet tech. We’re excited to see what’s next for Lasso!
