Richmond Griner of Wag Works chats with Anouk Lodder and Ingmar Donker, the Dutch couple behind Dyce de Rottweiler, a social media sensation who has captured hearts across the world. In just one year, Dyce grew to over 370,000 TikTok followers and built thriving communities on Facebook and YouTube — all by simply being his goofy, sock-stealing, tail-wagging self.
Anouk and Ingmar share what it’s like raising Dyce, a four-year-old (soon-to-be five) Rottweiler, splitting his time between their home and Anouk’s parents. From stealing iPads to charming neighbors who once crossed the street to avoid him, Dyce has flipped the script on the “scary Rottweiler” stereotype — showing instead a playful, loving companion who lives to make people smile.
Behind the scenes, Anouk leads on content creation — spotting trends and putting her own twist on them — while Ingmar manages the business side, from emails to collaborations with companies and artists looking to feature Dyce. Together, they balance creativity and strategy, building a brand that’s both joyful and sustainable.
We dive into their journey of viral growth, the ups and downs of internet fame, and their hopes for the future — from TikTok shop opportunities to inspiring other Rottweiler parents. At its heart, their story is about joy, community, and breaking the stigma around big dogs.
Tune in to hear how Dyce became a global ambassador for fun, laughter, and the softer side of Rottweilers. 🐾
