On this episode of MaxLife, financial advisor and author Zac Larson unpacks how generosity isn’t a sacrifice — it’s a strategic advantage. From reframing giving as an investment, to creating a “Live Generously Fund,” to teaching his kids the ripple effects of small, daily generosity — this episode delivers tangible tools to build a richer life beyond just net worth. We explore:
Why waiting “until you’ve made it” to give is a trap
How generosity directly fuels joy, purpose, and even productivity
Practical ways to integrate generosity into everyday decisions (without 501(c)(3)s)
How to rewire your personal metrics of success — starting today
Packed with frameworks, stories, and the “So what, now what?” principle, this is a blueprint for entrepreneurs who want to scale and live significantly.
Guest Bio
Zac Larson is a Co-Founder and Wealth Advisor at IntentGen Financial Partners. For over two decades, he has grown a company that positively impacts the community by delivering exceptional value to clients, creating growth opportunities for employees, and generously supporting local organizations. IntentGen’s purposeful approach to financial planning, asset management, and community engagement enables them to live out their mission of empowering people to live intentionally and generously.
Zac is married with four children. He is active in his community by serving on non-profit boards and coaching his sons’ basketball teams. He enjoys golf, scuba, cycling, and sports.
Instagram: @larson.zac
Linked In: https://www.linkedin.com/in/zac-larson-intentional-generous/
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