Veresh Sita is a Fortune 500 tech executive turned mission-driven entrepreneur, on a journey to upgrade human capability—starting with the mind. After leading technology at global brands like Starbucks, F5, WeWork, Alaska Airlines, and Avish Budget Group, Veresh stepped away from the corporate world to build Vasana, a behavioral health platform that uses neuroscience and AI to help people thrive under pressure.
Veresh’s values and passion were deeply shaped by his upbringing in apartheid-era South Africa. Growing up in this environment, he experienced firsthand the importance of mental agility and resilience in overcoming life’s challenges. As a young community leader, he also witnessed the strength of collective action, serving as an electoral officer during South Africa’s first democratic elections that brought Nelson Mandela to power.
Now based in the U.S., Veresh blends emotional intelligence with deep business acumen to help organizations build high-performing, human-centered teams. Whether he’s speaking to enterprise CEOs, frontline responders, or high school students, Veresh brings candor, warmth, and a touch of wit to every conversation.
