Welcome to season 2, episode 1 of Tiny Little Victories. In this episode I talk to the Dutch entrepreneur Martijn Tjho. Martijn is the founder of BIYU (Bob is your uncle) - a disruptive and much-needed company that wants you to own less and do more. The concept behind BIYU circularity at its best -- giving access to the best products when consumers need them instead of buying them. In a recent Forbes article I wrote about the circular economy, the world economy is only 8.6% circular.
Four years ago, in 2018, that number was higher, at 9.1%. Do you really need to buy a chainsaw to chop down that tree when you can get temporary ownership (no deposits) for a few hours and return it? Martijn says BIYU gives companies a platform for circularity while consumers have access to temporary ownership of products rather than buying them. At the end of the product's lifecycle, BIYU recycles them.
In this interview, Martijn calls us from Costa Rica, where he is working on his other company -BIYU Habitats - designed to create and build habitats from recycled and upcycled materials, including water. In this interview, we talk about how changing behavior is one of the hardest things you will do, why investors still don't see the long game when it comes to making financial decisions that are good for our planet and why failure can be a tiny little victory.
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