Description

Insistence with Geoff Wilkinson, Us3

Tiny Victory: Remapping sound on his own terms.

In this episode, host Jennifer Kite-Powell sat down with Geoff Wilkinson, founder of Us3 and the mind behind the iconic Cantaloop (Flip Fantasia).

They discuss his new album Soundtrack, which was released on August 22, how film and library music let him off the creative leash and why this moment isn’t a comeback but proof of his passion for creating music that continues to evolve.

Jennifer and Geoff talked about:

• The making of Resist the Rat Race and how it reflects his early work experience from a very odd job he had when he was 17. According to Geoff, the tune has an 18-piece horn section propelled by trap beats whose intricate rhythmic patterns recall the polyrhythmic approach of a jazz drummer like Elvin Jones. True.
• The freedom and prolific output of library and film music
• Why the music industry now favors singles over albums
• The rise of playlists, streaming, and AI — and what it means for original creators
• The emotional, cinematic quality of Soundtrack

🎧 Listen to Soundtrack on Spotify and feel those traps and beats!

Follow Geoff: [Website] [Instagram] [YouTube] and watch the YouTube video Geoff's daughter made to capture the emotion of Resist the Rat Race.

A big thank you to Geoff Wilkinson for allowing Tiny Little Victories to use these music clips: Resist The Rat Race and Cantaloop (Flip Fantasia) .

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Tiny Little Victories is a ⁠⁠Storyology⁠⁠ production.

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Tiny Little Victories is created, produced and hosted by journalist, author and poet, ⁠⁠Jennifer Kite-Powell⁠.⁠

Audio: The imitable Marc Cotton, Audio Wrangler, UK