We all know the term public relations. It's a household name today—you either love it, hate it, or like to make fun of it, but it's here to stay in some form.
Freelance journalist Louis Bedigian and Mindy Hull, CEO and Founder of Mercury Global Partners, join Massive Talk to discuss the cringe of assembly-line PR, doing foundational work before that pitching starts, and the basics like NOT calling a journalist, spelling their names correctly, or just including the right name (or any name).
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