Why do we make irrational decisions? In this episode of Last Meal, I sit down with Rory Sutherland—advertising guru and behavioral scientist—to discuss why logic often fails in life. We explore the psychology of branding, the power of trust, and why the best solutions are often the weirdest ones.
Sutherland delves into challenging conventional beliefs about religion, trust, and nicotine. This is a conversation that takes unexpected turns and offers a profound glimpse into the mind of one of advertising's most brilliant thinkers.
00:00 Intro
01:59 Rory's Last Meal
04:31 The Importance of Psychological Variables
04:53 The Role of Religion and Belief
11:54 Trust and Society
13:05 Alternative Career Paths
15:35 Nerding Out: Hobbies and Interests
19:02 Controversial Beliefs
22:25 Legacy and Final Thoughts
27:53 Last Word
Follow Rory
https://x.com/rorysutherland
Follow Tom
https://www.instagram.com/djhookie
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Produced by: This is 42 & The Milk Bar
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🎬 Credits:
Producers: Desh Amila | Peter Cramer | Tom Nash
Series DOP: Lauren Muir
Opening Titles Cinematography: Patrick Harris
https://www.patrickharris.com.au/
Additional Cinematography:
Paul Howard (https://www.dophoward.com/)
Jonathon LeGrice (https://www.jonolegrice.com/)
Editors: Peter Cramer | Tom Nash
🍽️ Special Thanks:Opening titles filmed at Porteño, Sydney – a huge thank you to Ben, Elvis & the team for their hospitality, and for Sydney’s finest dining experience.
📩 For official inquiries, please email: desh@thisis42.com
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