Dashlane started as the slick password manager we all downloaded to save ourselves from forgotten logins. But now? It's aiming much higher.
In this episode of Branded, host Ben Kaplan sits down with Dhiraj Kumar, Chief Marketing Officer at Dashlane, to unpack one of the most ambitious brand transformations in tech—evolving from a consumer app into a full-blown enterprise security platform.
They talk brand perception, B2B marketing strategy, and why Dashlane’s design-first, user-friendly approach might be its biggest weapon in a crowded cybersecurity market. Plus: how consumer love translates into enterprise adoption, what most security companies are doing wrong, and how to lead a rebrand without losing your core identity.
Whether you're into marketing, tech, or just love a good brand glow-up—this one’s for you.
