In this episode of The Orita Podcast, we sit down with Jay Myers (Bold Commerce) and Bob Strachan (Metacake) to unpack how DTC brands can build stronger businesses by rethinking loyalty, email, and the fundamentals of brand growth. From early Shopify hacks to modern membership models, Jay shares how Bold’s suite of apps is evolving to support retention-first strategies. Bob brings a strategic lens from his years consulting DTC brands, revealing how great customer experiences (and smart product expansion) drive long-term success.This episode is full of perspective from two ecomm veterans who’ve seen it all.Listen in to learn:• Why “membership” beats “subscription” for long-term loyalty• The three feelings every homepage needs to convey in under 60 seconds• How to structure your product catalog for acquisition, expansion, and continuity👥 Meet the guests:Jay Myers, Co-Founder, BOLDBob Strachan, Founding Partner, Metacake🎧 Chapters:[00:00 – Meet the Speakers][06:12 – From Napkin Orders to Bold Apps: Their Ecom Origin Stories][10:37 – Why Retention Is the New Acquisition (And Way Cheaper)][15:21 – Memberships That Matter: More Than Just a Monthly Box][19:55 – Amazon: Frenemy or Funnel Killer?][24:38 – Make It Personal, Not Transactional: The Real Customer Experience][29:26 – Video, Influencers & the New Age of Scrappy Storytelling][33:43 – What Smart Brands Are Doing Right Now (That You’re Probably Not)][38:23 – One-Liners You’ll Want to Tattoo on Your Shopify Dashboard] 🌐 Check out orita.ai for more episodes of The Orita Podcast—where we sit down with the most interesting operators, marketers, and founders in e-commerce to talk about what’s working right now. Hosted by Aaron Schwartz, co-founder and co-CEO of Orita. Orita uses machine learning to help brands send smarter, more profitable marketing—by figuring out who actually wants to hear from you and when.If you’ve got a customer list, this show is for you. Whether you’re deep in Klaviyo flows, thinking through supply chain strategy, or just trying to make your paid media budget stretch a little further, we’re here to help you learn from the people building some of the most resilient and resourceful brands and agencies out there. 🔗 Connect with Aaron on LinkedIn https://www.linkedin.com/in/aaroncharlesschwartz/
