Welcome back to the Aprés Business Podcast! In this episode, Madison Hilson and Tina Thomson share the early journey of building Seniq, the women-led outdoor brand challenging the status quo of gear design. They open up about how their experiences at Victoria’s Secret and Backcountry trained them to solve real problems for women, why balancing trend with technical function was their big market opportunity, and how mental health and community became central to Seniq’s DNA. From breathable bibs that finally address “boob sweat” to flattering base layers and perfectly fitted hiking pants, Madison and Tina reveal the product innovations and relentless persistence that helped them build early traction and wholesale success in just two years.
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