Viant often gets compared a lot to The Trade Desk. Yet the big things we're working on are so different... 🤔
The Trade Desk:
1. Scale
2. Prep for Google Exit
3. Promote & protect objectivity more
4. Leverage supply and demand imbalance
5. Make CTV most effective channel
6. Audio best year ever
7. Move 100% of clients to KoKai
8. Change the way industry manages Deals
9. AI
10. Simplify Retail Offering
11. Simplify TTD platform
12. Use more data
13. JBPs
14. Grow Product Success
15. Hire Sr. Leadership
Viant Technology:
1. CTV
2. Addressability
3. AI
