In this episode, we talk with Carmen about her love for giving back and about how what she does as the Founder and CEO of The Soft Black Girl Club is her purpose work. This is the way she gives back to black women, with intentionality - creating a soft space for these women to be. We have a real conversation about her organizing journey - talking through things she does well and even how there are things she believes can improve on with the systems she uses. Carmen also shares how apps like Notion and CRMs are extremely helpful and how along the way, she has stumbled across a few new skills that she now uses heavily. Overall, one important thing we talked through is how at some point you have to figure out what you will allow and what you won't, when it comes to life and being organized, in order to choose happiness and peace. This is an episode you don't want to pass up on, so tune in now!
Carmen A. Bethea is a dynamic communications and event marketing professional, media strategist, and the visionary founder of The Soft Black Girl Club, Inc., a Charlotte-based nonprofit and lifestyle collective designed to create empowering, joy-filled spaces for Black women. With a B.S. in Journalism & Mass Communication (Public Relations) from North Carolina A&T State University and an M.A. in Integrated Marketing Communications from the University of North Carolina Wilmington, Carmen brings a blend of creativity, strategy, and intention to every space she curates.
With a robust background in marketing, retail media networks, influencer relations, and event planning, Carmen has held impactful roles at brands like Kohl’s, Flow Automotive, and her own boutique agency, Glitter the Agency. As the founder of the Soft Black Girl Club, she’s created over 24 events annually—from rooftop soirées and healing retreats to wellness workshops and literary gatherings—all designed to help Black women reclaim their softness, nurture community, and celebrate self-love. Carmen has been featured in outlets like Axios Charlotte and PINC Magazine, and continues to lead with heart, purpose, and a commitment to luxury and intentional living.
Stay connected with Carmen and her organizing journey through her Instagram pages and find out about upcoming events she's hosting! Find all of this below.
Group Page: @thesoftblackgirlclub
Personal page: @carmennnalexis
Behind the Scenes Page: @thecarmencoded
Upcoming Events with The Soft Black Girl Club -
August 15th: Press & Sip Class at Sip City, Charlotte, NC
August 30th and 31st: Reclaiming Softness Experience - A Wellness Experience
For more information, visit @thesoftblackgirlclub on Instagram.
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