Is the medical device industry finally ready to move past "gimmicks" and return to first principles? In this episode, Mike and Chris sit down with David Jansen, CEO of SAIL Fusion, to discuss why the Sacroiliac (SI) Joint market is heating up and why "proven orthopedic principles" are the new disruption. David shares his journey from engineering student to startup CEO and reveals how SAIL Fusion is using the Venture Studio model (via Core Medical Ventures) to accelerate development while minimizing risk. The trio also tackles the elephant in the room: the growing tension between spine surgeons and interventionalists, and why SAIL Fusion has chosen to side exclusively with the surgeons. In this episode, we cover: The "Bow Tie" Philosophy: Applying AO Foundation principles (rigid fixation, compression) to the SI joint. Market Predictions: Why 2026 is a transition year and 2027 will be the year of execution. The 30% Stat: Why up to 30% of chronic lower back pain is misdiagnosed as lumbar issues. Startup Strategy: How the Venture Studio model helps founders survive the "valley of death."
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