If you’re winning on paper but feeling empty, stressed, or burned out, this conversation is for you. In this episode of The Builders Edge, host Deanna Lucas sits down with Zachary Roberts, a certified Christian coach and founder of CJR Coaching, to unpack what it really means to build a business that aligns with your God-given purpose. We talk about why so many entrepreneurs, contractors, builders, and real estate professionals achieve the “wrong” goals—and how clarity of vision changes everything. You’ll learn practical coaching frameworks like The 5 Whys, why clarity comes by reducing (not adding), and how to integrate faith and business without forcing it or sounding fake. Zach also shares real-world business strategy—systems, operations, and performance—so you can grow with integrity and peace. If you want purpose-driven leadership, better decision-making, and a business that creates impact (not just profit), this is your step-by-step mindset + strategy reset.2) What You’ll Learn / HighlightsHow to know you’re chasing the wrong goals (even if you’re “successful”)The 5 Whys clarity exercise to find your real motivation“Audio has to match your video” (alignment that builds trust + authenticity)The difference between a salesperson and a true business ownerHow to integrate faith into business in a way that feels naturalThe 5x5 discipleship model (who you learn from + who you teach)“Performance = Potential − Interference” (what’s blocking you)The POP model: People → Operations → PerformanceZach’s twist on SMART goals: making goals Altar-WorthyThe 3-part burnout reset: vision check, schedule audit, leverage3) Chapters (timestamps)00:00 Intro01:10 Chasing the wrong goals + defining “achievement”02:40 The 5 Whys: clarity comes from reducing04:20 Audio must match video (alignment + authenticity)07:05 Salesperson vs business owner mindset09:10 Integrating faith + business (inner work first)10:30 The 5x5 discipleship model12:40 Performance = Potential − Interference13:45 POP model: People, Operations, Performance14:20 Bank account + calendar audit (time/money systems)15:40 “Altar-worthy” goals (faith-aligned SMART)17:50 Friendships + your personal board of advisors20:10 Transformation stories + map & mirror25:20 Burnout reset: vision, schedule creep, leverage27:55 When faith-based entrepreneurship feels lonely30:00 Zach’s long-term vision + kingdom impact33:15 No is a complete sentence34:55 How to connect with Zach + outro#ChristianEntrepreneur #FaithBasedBusiness #PurposeDrivenLeadership #BusinessCoaching #BuildersEdgePodcast
