In this episode, we explore how DuPont leveraged market research to revolutionize its agricultural chemicals division. Discover how farmer surveys, field trials, and regional insights helped identify critical issues like herbicide resistance, the demand for sustainable solutions, and the rise of precision agriculture. Learn how DuPont responded with innovative products like FeXapan and LumiGEN, eco-friendly formulations, and region-specific solutions that fueled global expansion. With a focus on data-driven innovation, regulatory foresight, and environmental responsibility, DuPont’s strategy offers powerful lessons in aligning agricultural products with evolving market needs.
