In this episode of Leading In The Dark, Nick Akers sits down with Crystal Allen Dallas, founder and Chief Engagement Officer of Excel Business Concepts. Crystal shares her entrepreneurial journey—from her roots in urban planning and community advocacy to launching a PR and marketing firm focused on infrastructure and impact. Learn how she built a purpose-driven business, navigates leadership with grace and grit, and leans into faith, relationships, and service to fuel growth. Her story is full of wisdom on scaling with intention, creating people-first cultures, and why there's no traffic on the extra mile.
