In this podcast episode, Marcel interviews Tanya, the Vice President of International Growth and Better Media at ShowHeroes Group.
They discuss the company's innovative Better Media framework, which emphasizes sustainable advertising, data ethics, and local content production. Tanya explains how ShowHeroes differentiates itself from major advertising platforms by producing its own content and ensuring brand safety.
The conversation also covers the challenges of evolving customer expectations, the role of AI in advertising, and the company's marketing strategies for client acquisition. Tanya shares success stories and innovations, including custom audio ads and QR codes, showcasing ShowHeroes' commitment to staying ahead in the advertising industry.
#ShowHeroes #sustainableadvertising #dataethics #digitalmedia #advertisingstrategies #clientacquisition #AIadvertising
