Candidate experience plays a key role in employee engagement. If a candidate has a great experience and later accepts a job offer, they’re much more likely to become a highly engaged member of the team as opposed to someone who didn’t quite as positive a candidate experience. Someone who has a more positive experience will likely feel connected to the company culture and truly understand the mission and vision that drive your organization.
In addition to improving employee engagement, candidate experience also impacts your employer brand. If someone interviews but is not offered a job, a positive experience will allow them to not only apply for positions in the future with excitement, but also spread the word about how awesome the organization is.
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