Lauren got her start in the corporate world as a producer for lifestyle brands like Martha Stewart Living, Refinery29, and Spoon University. As her career grew? So did her passion for brand storytelling and social strategy. In 2018, she started a boutique creative studio catering to big brands with big stories to tell. Since then, she's worked with 150+ brands to tell their stories through video content production and social storytelling. In summer 2023, she launched Own Your Brand, a 6-week group mentorship program that packages nearly two decades of video production expertise into bite-sized, customized strategies for women-owned small businesses, which was recently featured by Google Workspace.
Her mentorship program runs twice a year for 10 female entrepreneurs. This group program has supported nearly 80 brands and women and her next round begins 4/22. Learn more here.
Takeaways:
Soundbites:
00:00 Introduction and Connection
00:42 Parenting Philosophy: Treating Kids as Adults
02:44 Transitioning from Corporate to Entrepreneurship
05:50 Finding Balance as a Working Parent
10:54 The Importance of Defining Your Role
17:12 Impact of Work on Parenting and Children’s Perception
19:24 Advice for Aspiring Entrepreneurs
22:57 Embracing Change and Scaling Expertise
23:54 Navigating Creativity Post-Childbirth
27:55 The Importance of Outsourcing for Growth
29:21 Setting Boundaries with Technology
32:33 Creating a Legacy for Our Children
Episode resources:
