Most people still think influencer marketing is just pretty girls in bikinis holding detox tea. But in this epic episode of Super Obvious, Taryn Williams, founder of Hashgifted, completely reframes the game.Influencer marketing isn’t just for beauty brands. It works for SEO consultants, SaaS companies, coaches, copywriters, and even… HR consultants.
Taryn breaks down:
✅ How influencer marketing is word-of-mouth at scale
✅ Why vanity metrics (like followers) are the fastest way to waste money
✅ How to work with creators to co-build campaigns that convert
✅ Why B2B service providers should stop ignoring creator-led growth
✅ How LinkedIn influencers and niche creators can help you win deals
✅ And why building relationships, not just reach, is the new KPI
She even walks us through how to gift intangible services (yes, like consulting!) to influencers who actually want what you’re offering — without the awkward DM slide.
Whether you’re a consultant, a SaaS founder, or a service provider, if you want to shortcut trust and tap into ready-made audiences, this is the blueprint.No BS. No billboards. Just influence, on purpose.