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We break down Matt’s latest personal project! Diving into the creative processes of personal projects, why personal projects matter, the investment and commitment they require, and how to trust your own creativity in the process. We talk about defining a clear goal for your projects , building references and mood boards, and how to approach casting talent for your vision.

But the work doesn’t end once the shoot wraps. We get into the strategy and thought-process of how to share your projects with the world, updating your portfolio, rolling content out online, and using behind-the-scenes to extend the life of your work. Completing your project is not the end, once you hit export, it's just the start of the presentation phase.

This episode is part one of a two-part series, setting the stage for next week where we’ll cover how to actually source and hire great talent, plus the post-production workflows that bring a personal project to its final form.

CHAPTERS

03:23 — Investment & Commitment to Personal Projects

07:40 — Post-Shoot Process & Presenting Your Work

16:20 — Trusting Your Creativity

23:15 — Defining the Clear Goal for your Personal Project

29:20 — Concept, References & Mood boarding

37:22 — Finding the Talent/ Model

42:56 — What’s Next

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