Description

Link to Promo Playbook

Link to Sell with Confidence Course

Link to Waitlist

Summary

In this episode, Allyson Steinberg discusses the common profit stealers that solo estheticians face in their businesses. She emphasizes the importance of starting messy, understanding the difference between time and profit, and the necessity of pricing services correctly. The conversation also covers the impact of discounts and freebies, effective retail selling strategies, the pitfalls of underpriced packages, and the need for efficient systems in business operations. Allyson encourages listeners to conduct a profit audit to identify areas of improvement and take actionable steps to enhance their financial success.

takeaways

• Start messy, start ugly, just start.
• Time does not equal money, profit does.
• You need to charge what you're worth, not just the average.
• Offering freebies may not convert to clients.
• Retail should be 15-30% of your revenue.
• Don't give away services for free.
• Your business should work while you sleep.
• Identify one profit stealer and take action.
• Being booked out is cute, but being paid well is better.
• Respect your money, it deserves it.

⁠Link to Promo Playbook ⁠

⁠Link to Sell with Confidence Course⁠

⁠Link to Waitlist⁠