💌 Episode Summary:
In this quick episode of Marketing Mondays, Allyson shares how email — yes, email! — is one of the most underrated booking tools for solo estheticians.
If you’ve been relying on Instagram’s algorithm to fill your books, this episode will help you build a system that quietly runs in the background and keeps clients coming back.
Why email still works (and why it’s better than chasing the algorithm)
3 types of emails every esthetician should send
Monthly newsletters → simple, personal, and consistent
Aftercare follow-ups → increase rebooking + product sales
Birthday or reactivation emails → bring clients back who’ve gone MIA
A 5-email rebooking sequence to automatically follow up when clients don’t rebook
How to set it up in under an hour with free tools like MailerLite, Flowdesk, or Gmail templates
Why “done is better than perfect” when it comes to email marketing
“Social media scrolls by in seconds. But email sits in their inbox — waiting to be opened, clicked, and acted on.”
Write one monthly newsletter this week — even if it’s just 3 lines + your booking link.
Create one aftercare follow-up email for your most popular service.
Add client emails to a simple Google Form or your booking system.
Optional: build your 5-day rebooking sequence to run automatically.
