Description:
If you’ve ever stared at your phone thinking, “I should post something…” but then overthought it until you posted nothing—this episode is for you.
In today’s short and straight-to-the-point Marketing Monday, Allyson shares why messy, consistent action will always beat perfect silence. You don’t need the perfect caption, lighting, or branding to show up—you just need to start.
Why overthinking is costing you visibility and clients
How to market yourself without a full content calendar
Easy content ideas you can do from your treatment room today
What real clients actually want to see (hint: it’s not perfection)
A photo of your steamer + a one-liner about prep before extractions
A quick video of your towel setup or room reset
A raw clip of your treatment space just as it is—no filters, no fluff
📲 Post one raw, real photo or video from your treatment room today.
Say what it is. Say why it matters. And stop waiting for “perfect.”
If this episode gave you the nudge you needed, tag @estheticiansinbusiness when you post your content this week—let’s celebrate taking action over perfection.
See you Thursday 💛
What You’ll Learn in This Episode:Simple Content Ideas from This Episode:Action Step:CTA:
