In this episode of Market Plate, Michael Wangbickler speaks with Bobby Barton about the evolving landscape of the beverage industry, focusing on the challenges and opportunities for emerging brands. Bobby shares insights on building RPC Brands, the importance of consumer connection, and the need for consultative selling in a competitive market. They discuss trends in wine and spirits, including the rise of rum and the impact of health and wellness on consumer choices.
Takeaways
- RPC Brands was created to support small to mid-sized beverage brands.
- Building a sales team around a few products can be challenging.
- Consumer connection is essential for brand success.
- Consultative selling helps identify and solve customer problems.
- The wine category has seen a decline in recent years.
- Emerging brands need to focus on storytelling and engagement.
- Distribution challenges require innovative solutions.
- Secondary markets offer untapped opportunities for growth.
- Health and wellness trends are influencing consumer choices.
- Rum is poised for a renaissance in the spirits market.
