In this episode of MarketPlate, host Michael Wangbickler speaks with Scott O'Malley from clr!ty, a THC beverage company. They discuss the challenges and opportunities in the THC beverage market, including product lines, dosage, market trends, consumer education, and the impact of legislation and insurance on the industry. Scott shares insights on the evolution of the market, the importance of educating consumers, and the future of THC beverages as they expand into new states and product offerings.
Takeaways
- Scott O'Malley has diverse business experience, including in THC beverages.
- Clarity offers a range of THC-infused beverages, including seltzers and cold brews.
- The THC beverage market is rapidly evolving with increasing consumer interest.
- Education is crucial for consumers unfamiliar with THC products.
- Insurance issues pose challenges for bars and restaurants selling THC beverages.
- The market is seeing a mix of older and younger consumers.
- Scott predicts a $28 billion industry for THC beverages in the coming years.
- Legislation varies by state, impacting product availability and marketing.
- Clarity is expanding its product lines and entering new states.
- Hemp-derived THC offers legal advantages over marijuana-derived products.
