In this episode of Market Plate, host Michael Wangbickler speaks with Katherine Harvey, co-founder of Bare Bones, about the evolution of their bone broth products, the challenges of navigating the food and beverage industry, and the importance of protein in consumer diets. They discuss the market strategy that led to their success in major retailers, the impact of economic conditions on supply chains, and the future initiatives for the brand. Katherine shares insights on consumer trends and the significance of providing food that is both nutritious and flavorful.
Takeaways
- Katherine Harvey is a former journalist who co-founded Bare Bones.
- Bare Bones started with liquid bone broth and now focuses on instant bone broth.
- Bone broth is a nutritious alternative to traditional stock, rich in protein.
- Consumers are using bone broth for both sipping and cooking.
- The instant bone broth is convenient and shelf-stable, appealing to on-the-go consumers.
- Bare Bones has partnered with major retailers like Costco and Amazon for distribution.
- The company focuses on in-store marketing and retail media for visibility.
- Economic conditions and tariffs are impacting supply chains significantly.
- Protein consumption is a growing trend among consumers, driven by health awareness.
- Bare Bones is planning a brand evolution to align with its current market position.
