Welcome to the L&D podcast by Animaker, a show exploring insights from top L&D experts.
This episode delves into Interactivity Inside Video (IIV), presented as a game-changer for learning and training videos. Unlike traditional interactive video that adds layers or overlays for clicks, IIV embeds the interaction directly within the video's story, visuals, and sound.
It aims to prompt a natural, reflective mental or emotional response through planned pauses or dilemmas in the narrative.
The sources highlight compelling data, suggesting IIV boosts engagement by up to 40% and content retention by 32% compared to static or traditional interactive video. The key takeaway is that effective interactive video focuses on weaving engagement organically into the narrative rather than adding external elements.
It's about making the core video content work harder to draw the viewer in from the inside. Listen to this L&D podcast.
