On this episode of Chingon SA, Luis interviews Martin Pacheco, a tattoo artist based in downtown San Antonio, about his business journey. Martin, a father of four, started his own tattoo studio to have more flexibility with family time. He specializes in realism and black and gray tattoo styles, working primarily by appointment in a unique professional office building. Martin has built a strong social media presence, using creative strategies like blind tattoo contests and collaborations with local businesses. He emphasizes the importance of professional content creation. Martin gives back to the community by organizing annual Christmas toy drives for local shelters, raising thousands of dollars in donations. Reflecting on his career, he wishes he had sought mentorship earlier in his tattooing journey, acknowledging that it took him several years to develop his skills. His ultimate goal is to be recognized as one of the greatest tattoo artists, creating memorable artwork for his clients, which has already included some notable Spurs players. Martin can be found on Instagram @tattoos_by_martin.
