Email isn’t just another marketing channel, it’s the engine behind $29M in revenue for brands that get the fundamentals right.
In episode #18 of the Retention Edge, we sit down with Stefan Chiriacescu, CEO and Co-Founder of eCommerce Today, who breaks down the exact six-flow automation system his Shopify Plus agency installs for every client, regardless of size. From $1M stores to $40M+ brands, most come in without even the basics in place.
Stefan shares the framework behind high-performing email automations, touching on timing, confidence, incentives, and how real buyer behavior shapes retention. It's a refreshingly tactical episode for anyone building a retention engine across email, apps, or owned channels.
We dive into:
- The 6 essential email flows: Welcome, Site Abandonment, Browse Abandonment, Cart, Checkout, and New Customer
- Why timing your cart and checkout flows based on behavioral patterns beats generic “+1 day” triggers
- How confidence-building content impacts trust and post-COVID buyer psychology
- What most brands get wrong with popups and welcome incentives
- How his team uses AI for data analysis and A/B test planning, not for email copy
- The surprising fact that even $40M+ stores don’t have this framework in place
- Why the second order is critical and how a simple flow can trigger it profitably
Whether you’re using Klaviyo, Omnisend, or Brevo, this episode gives you a clear lens to audit your flows and rebuild a system that supports long-term retention.
If you lead growth, lifecycle, or CX at a DTC brand or if you’re building owned channel strategy across platforms like MobiLoud, this episode is packed with practical insight.
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Connect with Eric: https://www.linkedin.com/in/eric-gopeesingh/
Connect with Stefan: https://www.linkedin.com/in/stefan-chiriacescu/
