Summary
In this episode of the Inbox to Impact podcast, host Katelyn Baughan speaks with Jason Ellinger from Beard and Bowler Productions about the transformative power of video storytelling for nonprofits. They discuss how nonprofits can leverage video to enhance fundraising efforts, engage audiences, and tell compelling stories that resonate with donors. Jason shares insights on crafting effective narratives, the importance of consistency in video content, and practical strategies for nonprofits to create their own videos, even on a limited budget. The conversation emphasizes the necessity of investing in video as a vital tool for increasing impact and fostering deeper connections with supporters.
Takeaways
Sound bites
"Video is really important.""This is where we want to be.""You need to be investing in video."
Chapters
00:00 Introduction to Nonprofit Video Impact
03:06 The Power of Storytelling in Nonprofits
06:08 Building Tension and Emotional Engagement
09:00 Crafting Compelling Narratives
11:50 The Importance of Structure in Storytelling
15:12 Using Video Across Multiple Channels
18:00 Strategies for Small Nonprofits
20:59 Investing in Professional Video Production
24:04 The Long-Term Value of Video Content
27:02 Conclusion and Resources for Nonprofits
Resources from Jason:
Connect with Katelyn
