Description

Summary:

In this episode of Franchise Focus, Laura Blackmore interviews Kelly Macht, Director of Franchise Development at Bloomin' Blinds. They discuss the journey of Bloomin' Blinds from a family-run business to a successful franchise, emphasizing the importance of culture, community engagement, and unique service offerings. Kelly shares insights on thefranchisee experience, the significance of technology in marketing, and the qualities that make a successful franchisee. The conversation highlights the supportive environment Bloomin' Blinds provides for its franchisees, includingtraining and ongoing support, making it an attractive option for those looking to enter the franchising worldTakeaways

• Bloomin' Blinds started as a family business and values its culture.
• The company offers unique services like blind cleaning and repairs.
• Franchisees are encouraged to build relationships in their communities.
• Marketing strategies include leveraging technology and AI.
• The onboarding process is designed to be quick and efficient.
• Successful franchisees are personable and eager to learn.
• Training includes hands-on experience and role-playing scenarios.
• Bloomin' Blinds focuses on creating a supportive franchisee environment.

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