Summary
In this episode, Laura Blackmore interviews Jessa Petricevic, the Director of Franchise Development at Garage Force, a leading franchise in floor coating systems. They discuss the unique offerings of Garage Force, including their innovative polyurea products, the success of franchisees, and the marketing strategies that help them thrive. Jessa shares insights into the daily operations of franchise owners, the investment required to start a franchise, and the technology and support provided to franchisees. The conversation also touches on market opportunities for expansion and the challenges new franchise owners may face. Jessa emphasizes the importance of innovation and customer satisfaction in the franchise's growth.
Takeaways
· Garage Force is a leader and originator in floor coatingsystems.
· The company started franchising in 2014 and has over 240locations.
· Their proprietary polyurea product is significantly strongerthan epoxy.
· Franchisees can complete installations in one day, unliketraditional methods and this is patented!
· Sales success is easier when franchisees believe in theirproduct.
· Garage Force provides a comprehensive marketing plan forfranchisees.
· Training for new employees is free and ongoing.
· The company has proprietary software to assist franchisees in operations and does not charge for it
Chapters00:00Introduction to Garage Force and Jessa's Background03:08Innovative Products and Unique Offerings06:02Franchisee Success and Sales Strategies08:48Marketing Approaches and Customer Engagement11:20Owner's Day-to-Day Operations13:59Investment and Onboarding Process16:38Training and Support for Franchisees19:07Market Opportunities and Challenges22:09Innovations and Future Directions30:17New Chapter#Garage Force, #franchisedevelopment, #franchiseconsulting, #garageflooring, #flooring , #franchiseopportunities , #franchiseesuccess, #entrepreneur , #businessowner
