In this conversation, Laura Blackmore interviews Tommy Ewing, the franchise development manager at Authority Brands, about the Benjamin Franklin Plumbing franchise. They discuss the franchise's unique branding centered around punctuality, the ideal owner profile, the extensive training and support provided to franchisees, effective marketing strategies, and the onboarding process for new franchisees. Ewing emphasizes the stability and appeal of plumbing franchises, highlighting their potential for growth and success in the skilled trades industry.Key takeaways:• Benjamin Franklin Plumbing is known for its strong brand reputation and punctuality.• The franchise appeals to individuals looking to build a winning culture.• 75% of franchisees come from non-trades backgrounds, focusing on business management.• Team building and culture are crucial for retaining skilled employees.• The franchise offers extensive training through its Success Academy.• Marketing support is tailored to each franchisee's needs during the startup phase.• The onboarding process is structured and involves multiple specialists.• Successful franchisees often scale by adding more trucks and staff.• Franchise resales are typically internal, with existing owners buying up opportunities.• Plumbing franchises are recession and pandemic resistant, making them stable investments.
#Franchise, #Plumbing, #Business, #Investment, #FranchiseOwnership
