Description

Summary

In this conversation, Nic Leland, Senior Director of Franchise Development at Front Street Equity Partners, discusses the rapid growth and unique business model of goGlow, a skincare and sunless tanning franchise. He shares insights on the brand's differentiation in the market, customer acquisition strategies, ideal franchisee profiles, staffing, and operational efficiency. The conversation highlights the importance of community engagement, a simplified membership model, and the franchise's commitment to supporting franchisees in their journey.

Takeaways

Nic Leland has been in franchising for about eight years.

• goGlow started as a mobile concept before transitioning to physical locations.
• The franchise has awarded 105 territories and has 39 franchisees across the U.S.
• goGlow differentiates itself with proprietary equipment and skincare solutions.
• The sunless tanning industry is projected to grow by $400 million by 2033.
• GoGlo aims to be the category leader in sunless tanning.
• The franchise has a simple membership model with two options.
• Community engagement is a key strategy for customer acquisition.
• Franchisees are evaluated on capital, cooperation, capacity, commitment, and community.
• The average timeline for opening a franchise location is 8-10 months.

#FranchiseDevelopment #FranchiseSuccess #BeautyFranchise #SkincareBusiness #SunlessTanning #CustomerExperience #EmergingBrands