Laura Blackmore interviews Kim Moreno at Degree Wellness, a wellness franchise focused on whole body recovery and longevity. Kim shares her journey as a multi-unit owner and discusses the unique offerings of Degree Wellness, including various science-backed therapies. The conversation delves into the mission behind the brand, the franchise development process, community engagement strategies, and the qualities that make a successful franchisee. Kim emphasizes the importance of making wellness accessible and unintimidating for everyone, while also highlighting the role of technology in enhancing customer experience and operational efficiency.Takeaways- Degree Wellness focuses on whole body recovery and longevity.- The franchise offers a variety of science-backed wellness services.- Kim became a multi-unit owner due to her belief in the brand's mission.- The founders of Degree Wellness have a personal story that drives their passion.- Community engagement is key to Degree Wellness's marketing strategy.- Franchisees are supported with a comprehensive onboarding process.- Staffing is designed to be simple and efficient for operations.- B2B outreach is a significant part of their community impact.- The wellness industry is seen as recession-resistant, appealing to younger generations.
