Summary
In this episode of Unlocked Investor, Ian Robertson shares insights from his experience at Disney Institute, focusing on the importance of investing in business culture, leadership, and employee engagement. He discusses Disney's Chain of Excellence, which emphasizes the connection between leadership, employee engagement, and quality service. Ian highlights the significance of a common purpose and brand promise in creating a successful business culture and sustaining customer relationships. He encourages listeners to define their business's 'why' and to foster depth in customer relationships for long-term success.
Takeaways
Chapters
00:00 Introduction to Disney's Business Philosophy
03:24 The Chain of Excellence: Leadership, Engagement, and Service
05:36 Understanding Disney's Culture and Common Purpose
10:51 Defining Your Business's Why and Brand Promise
18:47 Creating Depth in Customer Relationships and Sustained Results
How To Reach The Guest
LinkedIn -https://www.linkedin.com/in/ianrobertson511/
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