Side A | Track 5 - Artists feel pressure to either stick with what works or take creative risks that may open doors but alienate some fans. Is genre loyalty a smart strategy? Is it even possible in this age of music?
AROUND THE COUCH:
Ryan, Will, and Carter kick it around the couch to start, sharing about Ryan’s recent 6-hour dive bar gig, Will’s debut show as “tagLine,” Carter’s new summer playlist, and more.
IS GENRE DEAD IN THE AGE OF STREAMING AND PLAYLISTS?
We crack open this week’s big question by analyzing how streaming has encouraged genre fluidity both in music creation and consumption habits. But, do strict genre lines still serve a valuable purpose?
SHOULD EMERGING ARTISTS STICK TO ONE GENRE TO BUILD THEIR BRAND?
Early-career artists may benefit from genre consistency—it helps build a niche audience, clarify marketing, and attract label interest. But history tells us that evolution is powerful and fans resonate with an artist’s identity and differentiating qualities. Plus, restricting your creativity as an artist is a recipe for failure.
So what’s the right move? From Bob Dylan, to Post Malone, to even us—we walk through the artists who have struggled with this very question, and give our takes on the best approach.
