Description

Is LinkedIn starting to look a lot like the next big creator playground?

In this debut episode, we’re diving into the rise of the LinkedInfluencer, how B2B brands like Hootsuite and Apollo are already tapping in, and whether this slow-burning platform might be the next TikTok (but for B2B and beyond).

Join us as we unpack the opportunity for creators on LinkedIn, and what it’ll take for the platform to really show up for them.

• Who’s winning right now, what kind of content works, and how creators are breaking in.
• Why LinkedIn’s "slow game" might actually be a power move for thoughtful creators.
• The big pitch: the one thing we’d tell brands to do right now to stand out on LinkedIn.