In this episode, we dive deep into the most common mistakes entrepreneurs make when hosting bundles (both free and paid) and how you can avoid them. If you're thinking about running a bundle to grow your email list and business, you'll want to take notes on these key takeaways.
Key Takeaways:
- [00:02:15] Setting Realistic Expectations – Why your second or third bundle might not have the same massive growth as your first, and why that’s okay.
- [00:07:42] Avoiding the Same Freebie Mistake – Why using the same freebie in multiple bundles hurts sign-ups and how to strategically choose a lead magnet.
- [00:12:30] The Importance of Strategic Follow-Ups – What to do after the bundle ends to convert new subscribers into customers.
- [00:18:05] Curating Your Bundle for Maximum Results – How to balance being too niche vs. too broad to ensure contributors don’t overlap or compete.
- [00:24:18] The Power of Bundle Contracts – Why every bundle needs a solid agreement to ensure promotion and contributor accountability.
- [00:30:50] Planning for Post-Bundle Momentum – What happens after your bundle? How to keep engagement high and turn new leads into paying customers.
Links Mentioned in This Episode:
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