In this kickoff episode of Content Kingdom, host David G. Ewing sits down with Karim Abed, founder of WYR, the minimalist menswear brand built on premium Egyptian cotton and razor-sharp business sense. From corporate finance to launching a DTC startup during the pandemic, Karim shares real lessons on content marketing, brand authenticity, and the power of data-driven storytelling. Hear how a shirtless thumbnail, some tough ad testing, and raw customer feedback turned WYR into a brand with Super Bowl-level impact.
