Jeff Wiguna, Co-Founder of Kuju Coffee, describes how confidence and bravery boost innovation in music and business.
More about our guest:
Prior to brewing up Kuju, Jeff was sales & marketing director at Good Paper, a fair trade consumer goods company, where he led a turnaround from declining sales to national distribution at Whole Foods Market. Jeff is passionate about building brands that have a scaled and relevant impact on the world. His favorite Kuju? "I love all of them, literally. But if I had to pick - Single Origin Papua New Guinea on the daily and Bold Awakening for when I need a real pick me up." His favorite brew: Single Origin Papua New Guinea His favorite place to indulge in it: Anywhere with a view.
------------------------------------------------------------
Episode Guide:
1:50 - What Is Innovation
3:40 - Target in itself
5:20 - Overplaying in Music and Business
6:02 - Trying to impress
6:19 - Adding bravery and sense of humanity
6:44 - Destructive products
8:00 - Bill Evans' intentionality and building on
9:12 - Human temptation of trying to impress
9:32 - Making connections than impressions
9:40 - Impression by definition
9:54 - Jazz Improv
11:09 - Human nature: impressing and 'woodshedding'
11:53 - Leading with a hard part as a business
12:34 - "Are we connecting with what we wanted to do in the beginning?"
13:07 - Focusing on Brand Message
13:44 - Cap table and institutional fundings
14:09 - Staying true and building on as a VC
15:00 - Bravery: connotation of positive ends
20:12 - Innovation is a form of change
22:07 - Innovation like a jazz solo
29:23 - Art of listening
30:00 - Staying true to form
32:51 - What is not innovation
33:37 - Advice to Future Innovators
--------------------------
OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management.
