The focus this week is Vrbo and how to succeed on one of the world’s premier online travel agencies.
Our special guest is James Cassidy, Senior Director – Partner Success Vacation Rentals, Expedia Group.
During the interview, James shares five top tips to achieve success on Vrbo and outlines a host of growing industry trends, including ‘set-jetting’ and ‘go-cations’.
James picked Sustonica as his favourite brand and gave Merilee Karr a special shout-out.
4:05 James’s story in the short-term rentals industry
7:31 How much the industry has changed
10:47 Continued growth
13:08 Focus on Vrbo
16:11 Competing with Airbnb and Booking.com
20:32 Why hosts should list on Vrbo
24:28 How to increase occupancy
32:48 Optimally presenting your property
33:50 Industry trends
36:40 ‘Set-jetting’
38:25 ‘Go-cations’
40:42 Tip No. 1: Accept and honour the bookings
41:12 Tip No. 2: Cancellation policy flexibility
42:01 Tip No. 3: Provide the best in-stay experience
43:12 Tip No. 4: Price your property effectively
44:34 Tip No. 5: Keep an eye on changing traveller needs
49:40 Favourite brand: Sustonica
50:45 Individual shout-out: Merilee Karr
53:17: No. 1 piece of advice: understand the traveller
Links:
James Varley: https://www.linkedin.com/in/jdsvarley/
Holiday Cottage Handbook: https://www.holidaycottagehandbook.com/
Free ticket for STR Zone on 4-5 October: https://www.holidaycottagehandbook.com/str-zone
Priority list for new e-book: https://www.holidaycottagehandbook.com/e-book
James Cassidy: https://www.linkedin.com/in/jamescassidy27/
Expedia Group: https://expediagroup.com/
Vrbo: https://www.vrbo.com/en-gb/
Mentions:
Sustonica: https://www.sustonica.com/
Merilee Karr: https://www.linkedin.com/in/merileekarr/
Sponsor links:
HCH Financial Services: https://www.hchfs.com/ Call: 0333 1234 536 Email: advice@hchfs.com
SuperControl: https://www.supercontrol.co.uk/
Orana Stay: https://www.oranastay.com/
Beyond: https://www.beyondpricing.com/products/why-beyond?utm_medium=seo&utm_source=partner-2024&utm_campaign=holiday_cottage_handbook_2024
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Email the show: james@holidaycottagehandbook.com
