We are learning from the luxury vacation rentals industry during this episode featuring Doron Meyassed, Founder and CEO of Plum Guide.
Learn why Plum Guide is home to one of the most meticulous vetting processes in the industry – which leads to 97% of properties being rejected by the platform.
Doron outlines why Plum Guide is brutally honest about every rental and what every host and property manager can learn from the luxury sector. He also talks about 2024 trends, including the fact guests are much more price conscious this year.
Doron’s favourite brand shout-outs went to Air Peace of Mind and Le Collectionist, while two former Plum Guide employees, Laura Iglesias and Jess Scott, earned his individual mentions.
4:53 The vision and development of Plum Guide
7:20 Scaling the platform after 99% of enquiries were ‘frustrated searches’
8:14 The vetting process, brutally honest descriptions, and quickly removing underperforming rentals
11:50 How Plum Guide will be utilising AI to vet properties
16:05 Managing guest expectations with honest listings
19:25 The importance of honest and actionable reviews
20:39 The constant tension of accepting only a small number of properties
22:29 Knowing your customer is everything
24:13 The future for Plum Guide
25:23 What hosts can learn from Plum Guide
28:28 Short-term rental trends in 2024
30:31 Favourite brands in the STR space: Air Peace of Mind and Le Collectionist
31:09 Laura Iglesias and Jess Scott
31:40 Number one learning: think long term
Links:
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Survey: https://shorturl.at/axOV6
Doron Meyassed: https://shorturl.at/aDQ56
Plum Guide: https://rb.gy/dorwv9
Petition to reverse government plans to abolish the furnished holiday lettings tax regime: https://rb.gy/u0n35j
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Sponsor links:
HCH Financial Services: https://www.hchfs.com/ Call: 0333 1234 536 Email: advice@hchfs.com
Hosthub: https://tinyurl.com/4sr5pecz
Touch Stay: https://rb.gy/gumxlu
Sustonica: https://rb.gy/buf9p5
RentalWise: https://tinyurl.com/yx4avcz3
Mentions:
Air Peace of Mind: https://tinyurl.com/mr2ky5n6
Le Collectionist: https://tinyurl.com/mr3wpsbz
Laura Iglesias: https://tinyurl.com/n48zevs5
Jess Scott: https://tinyurl.com/3ump4z5d
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Email the show: james@holidaycottagehandbook.com
