🎙️ In this episode, we chat with Vibhor Kapoor — President at AdRoll and one of the most forward-thinking leaders in marketing technology. With a rich background that includes key leadership roles at Adobe, Microsoft Azure, and Twilio Segment, Vibhor has consistently been at the forefront of data, personalization, and AI-powered growth strategies.
At AdRoll, he’s driving the future of performance marketing by blending AI, automation, and audience intelligence to help over 120,000 brands grow revenue through personalized experiences. We explore how Vibhor’s product-led approach and deep understanding of customer data are reshaping how brands scale their digital marketing—especially in a cookieless world.
From leveraging AI to optimize campaign performance to aligning marketing and product teams around customer-centric data, Vibhor shares powerful insights for modern GTM teams.
🔍 Topics we cover:
AI in personalization and campaign automation
The rise of composable marketing stacks
Product-led growth lessons from Twilio Segment
How to adapt in a privacy-first, cookieless future
🧠A must-listen for marketing leaders, growth teams, and founders looking to scale smarter with AI and customer data.
#AdRoll #VibhorKapoor #AIinMarketing #ProductLedGrowth #PerformanceMarketing #GTMStrategy #ComposableCDP #B2BMarketing
