🎙️ In this episode, we chat with Mitch Robertson — a trailblazing B2B marketing leader and the GTM mastermind behind some of the fastest-growing SaaS companies. With a career spanning roles at high-growth startups and scale-ups like Loom, Webflow, and now Vanta, Mitch has built and led world-class marketing teams that thrive at the intersection of creativity, data, and AI.
At Vanta, Mitch is reimagining how AI can power compliance and security growth at scale. From using AI to personalize outbound messaging across industries to automating content creation for niche compliance use cases, he shares how marketing teams can move faster and smarter without compromising quality. We dive into his framework for evaluating AI tools, building lean-but-lethal GTM teams, and why marketers should think more like engineers in today’s AI-powered landscape.
If you're a marketing leader looking to future-proof your GTM strategy or a founder curious about building a performance-first marketing org, this episode is packed with insights and playbooks.
🔍 Topics we cover:
Using AI to scale ABM and outbound
Building content engines with automation
How to structure modern B2B marketing teams
Lessons from Loom, Webflow, and Vanta
#B2BMarketing #GTMStrategy #MitchRobertson #SaaSMarketing #AIinMarketing #Vanta #ABM #MarketingLeadership #StartupPodcast
